A Bottled Water Company Called Quench Essay Example | Topics and Well Written Essays - 1000 words

A Bottled Water Company Called Quench - Essay Example From this paper it is clear that Quench is a target of bad media attention with regards to its environmental issues linked to packaging, sustainable resources and ecological logistics. The global economic downturn has not helped improve its situation, resulting in declining sales. As business’ social responsibility become increasingly important in the eyes of stakeholders, Quench’s position as a social responsible organisation is tarnished. According to the paper the company’s steady growth over the past decade has been attributed to its competitive pricing strategies, strong advertising campaigns and a good reputation. Thus, having its reputation ruined by a series of bad publicity could further hurt its performance as a market leader in sports drink products. Moreover, Quench’s management appears to be taking its time to rectify the situation. With this, worldwide customers will become alarmed about its seemingly lack of concern for the environment. The fact that its brand is connected with trust and reliability, the issue on hand has made these hard to believe. The crisis management of Quench must come together to analyse the problem and discuss corrective actions to take. A press statement addressing the issue should be released quickly to show that the company is aware of the public’s concern and is taking steps to deal and rectify the situation. The company’s quick reaction to the matter will place it in a better light because it is giving out positive image of how it is handling the problem. On the other hand, delayed response to the public will further harm Quench’s reputation, as the media will continuously publish damaging reports on the issue.