Creative brief Essay Example | Topics and Well Written Essays - 250 words - 1

Creative brief - Essay ExampleThe information is equally vital in determining emerging lifestyles, habits, and personal manner of thinking because the creative design team finds relevance with the case-by-case parent. Evaluation of the psychographic information, on the other hand, helps the team in designing both interesting and ache products that appeal to the single parent who prefers IKEA products.A single parent in the above case is in her late 30s, uses modern communication platforms such as emails, Facebook, and Twitter, and prefers e-commerce delivery systems. Consequently, it is upon the creative design team to assess new marketing tools that match the customers tastes and preferences while targeting the wider market segment. That suggests that advertising attracts clients similar to the single parent with the need to expand the business in terms of increased profits (Sutherland 156). The message, thus, is to add more people through innovative ways that do not interfere wi th the overall operation of the business. As a result, audiences would believe this message because it resonates with their desires and contemporary ways of conducting